Branding for Adopta Local Puerto Rico

A branding identity for a puerrtorican based adoption initiative bringing pets from shelters into public spaces and hearts.

A branding identity for a Puerrtorican based adoption initiative bringing pets from shelters into public spaces and hearts.

Industry

Local Adoption

Client

Pr Animals

Tools

Adobe Illustrator, Photoshop, After effects

Time frame

MayFeb- 2024

Adopta Local PR is born form a parent company called Pr Animals, their team needed a graphic designer and i volunteered my services as a way to support the cause. They needed a cheerful brand that had a bit of a local touch that is embodied the real deep meaning of adopting without tarnishing its feel. Thus Adopta Locals Image was born.

Adopta Local PR is born form a parent company called Pr Animals, their team needed a graphic designer and I volunteered my services as a way to support the cause. They needed a cheerful brand that had a bit of a local touch that is embodied the real deep meaning of adopting without tarnishing its feel. Thus Adopta Locals Image was born.

Adopta Local Instagram

Design Approach

First, we looked at the inspirations and dived deeper into the vision they projected during interviews. We saw examples of logos and collages of inspirations that became part of our data archive for inspiration. In this sketching stage, with client feedback, we developed multiple ideas to capture what they want for the branding image.

Visual Identity

I started working with ideas directly in Illustrator after discussing them with the client. Then I sought feedback from the client to find out what direction she wanted to take. After that meeting, logos began to emerge that were closer to the desired image for the project. Until we managed to obtain the final design.

Results

Then we worked on other elements that help boost and promote the organization, achieving uniformity and conveying a clear message about the organization's objective. We expanded masctos and ilustrated activity based on needs and event. I worked on printing articles and participate as a volunteer. I also volunteered with my family and learned a lot about the adoption process in Puerto Rico. We succeeded in creating a unique and prominent image that stands out in society and demonstrates unity for adoption centers. I was able to observe firsthand the effects and the image that people take away from adoption centers.

Then we worked on other elements that help boost and promote the organization, achieving uniformity and conveying a clear message about the organization's objective. We expanded with mascots and illustrated an activity based on needs and event. I worked on printing articles and participate as a volunteer. I also volunteered with my family and learned a lot about the adoption process in Puerto Rico. We succeeded in creating a unique and prominent image that stands out in society and demonstrates unity for adoption centers. I was able to observe firsthand the effects and the image that people take away from adoption centers.